Generate Higher Sales with Ecommerce Photo Retouching
If there’s one thing ecommerce websites and sellers on online marketplaces like Etsy, eBay, Amazon, Shopify, and Craigslist all have in common, it’s placing ecommerce or product photos on their listings and product pages.
Product photos help you sell. Customers are more likely to trust an online shop when they can see the products, after all. They need the assurance that they are buying quality items, which is something high-quality photos offer.
Let’s review some of the main factors that influence the buying behaviors of online shoppers:
- Price (affordable products sell more often, but consumers may also choose the more expensive options if their value propositions are worth it)
- Reviews (customers judge the quality of a product based on the previous customers’ ratings and reviews)
- Brand Credibility (customers buy from brands or sellers they can trust)
Meeting your customers’ expectations in these three areas will increase your chances of generating sales, and using ecommerce photos can help you do it.
Ecommerce Photos Builds Up Customer Trust
At the heart of online selling and buying is trust. Without it, nothing can convince a customer to waste good money by buying a questionable product from a suspicious seller.
But how do product images affect trust building? eBay.com Research Labs recently published a study on how product images impacted the conversion rates of eBay sellers. The researchers discovered that images affect sales significantly:
- Perceived trustworthiness is highest for sellers who use high-quality photos.
- Listings with high-quality photos are more likely to generate a sale.
- Listings that use bigger and more photos (like slideshows) tend to have the highest conversion rates.
- The conversion rates of listings with two images (showing different angles and more details) are almost 200% higher than listings with only one image.
These findings drive home the argument that ecommerce photos can help boost online sales. They also emphasize the importance of image quality. You should then consider investing in ecommerce photo retouching and editing services if you’re an online seller or a representative of a company that sells merchandise online.
It’s All About the Product Photos
As a photography post-production company, we believe that one of the most important points of ecommerce photo retouching is the emphasis on perfecting even the tiniest details. Customers today research the products they’re interested in before buying, both for online and in-store purchases. Showing as much product detail as you can through photos can satisfy their need for information and perhaps even earn their trust.
For these reasons, whenever the Paper Boat Creative team does ecommerce product photo editing, we enhance all the essential features within the frame. We want to make sure that potential customers can easily spot your product’s finer workings. For example, if your shoe has fine details that look a little dull on photos, we add life to it by enhancing the more artsy areas.
Our Ecommerce Product Image Editing Process
Our main goal for ecommerce image editing is to draw attention to a product’s most attractive features. In the process, we clean up the photos, remove elements that could distract or devalue the product (e.g., scratches, dust, stains), make color adjustments, or remove a background. We also make sure the images we retouch will still look realistic.
Below is a rundown of our process:
We start by cleaning up a raw image from scratches and dust. Our go-to tools are the healing brush and clone stamp.
Next, we balance the colors using our curves adjustment tool. This way, the image will be balanced against the white background.
We use the pen tool to precisely select the product. We also use a channel method to cut out the shadow from the original image, making it look more realistic.
We can further enhance the product so it is more believable on white background.
The image looks like it’s floating on the white background so we need to cut out the shadow from the original image using the channel method here:
After that, we grab the selection from the channels and apply it to the image and then desaturate.
Here’s the finished product.
Here’s the before and after of the cutout and retouched product.
With expertly retouched ecommerce photos, you can raise your ROI and not miss out on potential sales due to mediocre sales photos. Market your products better with better product photos. Let Paper Boat Creative edit them for you. We have invested in advanced tools and technology that enhance the skills of our digital artists and editors. We can also accommodate all types of photo editing needs and accept clients around the world. Get in touch with us today.