Creative Compositions For Commercial and Advertising
We do creative composition photo retouching, which normally involves a mix of merging several photographs together as well as doing realistic digital illustration. The ideas you have have no limit, and we aid in making those ideas come to life by making the final image look as realistic as possible. If you want completely out of this world ideas done in a believable way, we can do that for you. Just let us know the layout you have in mind, and we’ll step in to help bring it from sketch to a digital masterpiece!
We’ll explain some of the key things found in a creative composition, and show by example how the layout can move from a basic idea into a final artwork for commercial use.
Steps of a creative composition:
- The Big Idea
- Photographing and gathering all elements needed for the layout
- Rough composition, stitching the images together
- Refined composition of all the images
- Colour grading, lighting and level adjustments
The Big Idea
We work with many advertising agencies and photographers who have an abundance of ideas, but they always feel limited because of budget, time or resources. We always encourage our clients to go as far as they can with their idea. The story is the most crucial aspect of the whole image, and how the story is drawn out is where we help out. You give us the idea. We’ll draw it.
Here’s an example made for VMG Tours, a luxury tour company. They wanted to have big billboards in the Moscow airport of their services, and show their customers the experience of seeing all the wonderful sights while sitting in the most luxurious car.
They wanted a lady sitting in a luxurious car, with a spacious interior, looking out at the top sites of Jerusalem.
Photographing and Gathering all the Elements
The Paper Boat Creative director Rebecca van Ommen teamed up with photographer Igor Kruter to gather these elements. Simultaneously, on the same day, Igor photographed the lady inside a car, while Rebeca drove around with the VMG team to get some of the most iconic buildings in Jerusalem.
The buildings are very scattered and are in locations several kilometers apart, but for the sake of the idea, we intended to put all these locations in one spot
Now with the shoot done, we pieced the items together and checked with the client if he was happy with the arrangement. If the rough composition is not approved, it will be incredibly hard to fix again later on as each element in the composition must be carefully cut out, and placed beside other elements.
It’s like fixing a digital puzzle, but hey, it’s something we’re really comfortable with doing.
The client had OK’d the composition so we went ahead doing fine cutouts and clipping paths of each building. Each tree and bush were also cut out separately. More challenging still was stretching the interior of the car so that it would look even more spacious. It’s not as easy as grabbing an area and just stretching it, because there will be a lot of pixel breakage. So the stitching needs to be done very carefully.
The final composition took around 8 hours to complete.
Once the final advertising composition was done, we did a few test prints to see how it would react against the material the client wanted it printed on. We reduced some of the heavy blacks, added in some more blue to cool down the tones, and allow more focus on the outside of the Scene.
Example of the layers involved in creating one composition:
So there you have it, a high end creative composition made by us from start to finish!
If you’d like advice on any of your commercial or advertising layouts, send us a message and we’ll be here to assist right away.
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World’s most recognized brands and photographers choose to work with us!