Creating inclusive marketing campaigns through photo retouching requires a special set of skills and knowledge. Retouching images of models for advertising is an art form that takes time, practice, and care to master. That said, equipped with the right tools and techniques, it’s possible to create beautiful images that are both visually appealing and representative of diverse groups.
At Paper Boat Creative, we understand the importance of creating images with sensitivity while also ensuring accuracy to produce powerful results.
In this article, we will discuss how to approach photo retouching subjects like models for inclusive marketing campaigns as well as provide tips on how you can make sure your work meets these standards.
How to Edit Photos for an Inclusive Marketing Campaign
This beautiful model had to pose with lingerie and jewelry. Fortunately, her skin – just to be completely honest – is very good, so there isn’t much work needed there. The only thing we need to do is enhance the lighting, give warmth to the photo, enhance the jewelry, and make the garment pop out a little bit more. The lighting might have made her makeup a little bit faded so we will try to correct it. We will also aim to keep it looking as natural as possible.
We fixed these concerns by using photoshop tools such as color adjustments and removing dust and some spots on the model to make it more appealing.
Then, we proceed to accentuating the curves by just bumping up the lighting to show the details – especially in the dark areas – and of course, to also add warm tones overall.
In photography, sometimes the product gets washed out or faded. In a case like this, wherein we need to light the entire model, it’s very difficult to then do pinpoint lighting on the jewelry.
So, a little bit of photoshop is needed to enhance the jewelry and make it stand out. This way, the customer can imagine how the jewelry might look on them. This enables us to provide a more accurate depiction of the products, which serves to help boost the online shop’s product sales.
In the Before and After photos below, we can now compare and contrast the differences between the two images of the model. Through the retouches that we’ve made, we get to showcase a certain aesthetic that serves to highlight the brand’s products, and in this case,
If you’d like your photos edited, please reach out to us, and we’ll get in touch right away. You can email us at [email protected] to find out more.
Tips for Creating Inclusive Advertising Campaigns
When creating images for an inclusive marketing campaign, it’s important to take into consideration a variety of factors in coming up with an effective advertising piece that resonates with the target audience.
Here are some tips to keep in mind when you’re retouching images of models for an inclusive marketing campaign:
1. Be mindful of the model’s body type and skin tone: When retouching a photo, be sure to adjust the lighting, color, and angles accordingly to ensure that the model’s skin tone and body type are accurately represented.
2. Ensure the image is not overly edited: It’s important not to over-edit an image as this can create a false representation of what it actually looks like in real life. Aim for a subtle look that still captures the beauty of the model without appearing overly edited.
3. Incorporate diversity into the campaign: Diverse images can help to create a more inclusive marketing campaign and engage with a wider audience. Aim for an image that portrays a variety of body shapes, skin tones, sizes, etc., so that people from all walks of life can relate to it.
4. Keep the focus on the product and not the model: While it’s important to ensure that the model is represented accurately, it’s also essential to make sure that the focus of the image remains on the product. The aim of an inclusive marketing campaign should be relevant to the products being advertised, so keep this in mind while editing.
By following these tips, you’ll be able to create an effective and inclusive marketing campaign that resonates with your target audience.
At Paper Boat Creative, we understand the importance of creating images that accurately reflect the model’s identity while highlighting the brand’s products. We use our expertise in photo retouching to ensure that each image is edited in a way that captures the beauty of the model while still maintaining the essence of the brand.
We hope this article has given you some insight into how to retouch images for an inclusive marketing campaign! Contact us today should you want the help of a professional photo retouching agency.
