Today, ecommerce businesses need to be more relatable to their audience to stand out from the competition. One way that many businesses are accomplishing this is through modern model poses for product photography. However, these photos often require additional retouching to make them look professional and appealing.
Professional photo retouching can help enhance the images significantly and make them more attractive and eye-catching so they can effectively draw in customers.
In this article, we will discuss how modern model poses for ecommerce businesses can be made even more effective.
Posing for eCommerce Products and a Standard of Photo Retouching
eCommerce fashion photos have been known to have straight, dull, and plain poses. However, as the market continues to evolve, companies developed new ways to present their products to their customers. This led to a more editorial style of poses.
In this way, customers were given an idea of how they could wear the clothes. With poses that are more relatable and down to earth, customers can feel more secure and comfortable that what they will wear will fit their everyday lives. This idea is brought even on the simple hair do and make up.
But of course, despite the idea of inclusivity, relatability and being down to earth, these photos still need to be retouched. For example: In the before and after images below, you can see that the model’s lighting and background is significantly improved to give it an “eye catching” advantage when viewing in a website. Clothes are more vibrant, background is clean, brightness and contrast are improved, etc.
By doing so, you’re giving your customers the sense of service, that you’re not simply putting up photos in your website for them to see. You are presenting a product to them.
With all this retouching needed to be done, it is imperative that there should be a certain level of retouching or editing standard that needs to be retained for the consistency of the photos. You want to present your products to the customers with a sense of consistency and oneness.
This is why companies have developed standards on how they will present their products to their customers.
Bearing all these in mind, companies can earn more by not only looking relatable and down to earth, but also by being professional in the photos they present in their websites.
With the combination of poses that exude freedom, hairstyle and make up that show simplicity, and retouching that accentuates the products, any eCommerce brand can market its products to customers in the most professional and relatable way. This gives a company an advantage in the online world, by showing their client base that they are of the same wavelength and that they understand their needs.
Why Paper Boat Creative is the Right Partner in Creating Photos that Speak to Your Audience
At Paper Boat Creative, we specialize in photo retouching for eCommerce businesses. Our wide range of services include high-end image editing, creative compositions, and bulk editing for e-commerce businesses. We provide our clients with the best service possible by understanding their needs and delivering quality results.
Our experts are highly experienced and skilled in providing the best image manipulation services at a reasonable cost.
We understand that time is of the essence, so we are committed to delivering results on time with high level of accuracy.
With us, you can be sure that you will get the best results and create a professional look for your products that connects to your customers.
So, if you’re looking to take your eCommerce photos to the next level, contact us today! We’ll be more than happy to help you out in creating unique, eye-catching images that are sure to draw in your customers.
Don’t take our word for it – check out some of the amazing transformations we have done!