As we navigate the unpredictable circumstances of our New Normal, plenty of professionals have turned to their homes and hobbies for additional sources of income. For many, e-commerce has been a great way to generate some finances whether as a full-time business or even on the side. But not everyone has the access to taking stunning photos of their product that exude that wow factor that entices customers and scores you a sale. In this short guide to taking the best e-commerce photos, we will share some easy and actionable tips and tricks that you need to know in order to wow your target market and rack up those sales!
1. Pick Out the Best of the Batch
Regardless of the type of product that you sell, pick out the perfect specimen of what you have to offer. Do you sell tasty cakes and pastries? Whip up a luscious batch of your bestselling products and snap some mouthwatering photos that will leave your followers craving as they scroll through your feed. Do you stock the hottest streetwear in your online shop? Get your fashionista friend to model your bestselling pieces so you can shoot the best look book for the ‘gram. Showcase the best of what you have to offer so you can entice more customers to look your way and give your brand a shot.
2. Show Them in Use
While stills of your stocks have their place as eye candy, nothing gets potential customers interested like the visual representation of the products in use. Capture a candid moment of your loved ones snacking on your culinary creations or take a selfie wearing your hottest fashion pieces and accessories. From food to furniture, depicting your products as they would usually be found in everyday use makes for a more visceral experience for your target audience.
3. Be True to Color
Save the creative and colorful lighting for your profile pics and social media shots. When it comes to e-commerce, it is important to showcase products as true to life as possible. Shoot your products in natural or neutral light so your potential customers can see them as they are. In this way, you set their expectations, so they know exactly what they are signing up for when they purchase one of your products. Especially when it comes to fashion pieces like clothing, accessories, and bags, it is best to keep lighting and temperature adjustments to a minimum, so the colors represented on your photos will be exactly what they ordered!
4. Don’t Be Afraid to Retouch Your Photos
Any business knows that when taking your customer through the consumer journey, you should always put your best foot forward. If you are reluctant to tweak your photos because you worry about their authenticity, fear not! There is a difference between minor retouching to let your products shine and completely overhauling how they look. Be an honest and ethical business owner while helping your products look their best.
If you are unsure how to go about retouching the photos of your products in a way that is both natural and flattering, don’t worry! Feel free to recruit the help of a professional e-commerce photo editing service that knows exactly how to bring out the best in your photos while maintaining the integrity and appearance of your products.
We hope that this short guide to e-commerce photography will increase your business’ chances of success. The pandemic has been going on for nearly two years, and as business comprised of locals ourselves, we always love to share the knowledge and support local businesses while we’re at it!
